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Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality

Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80

Persistent link: https://www.econbiz.de/10012202444

Mobile advertising to hispanic digital natives

Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10013167296

A longitudinal examination of print advertising by professional accounting firms

Smith, Katherine Taken; Smith, L. Murphy; Prawito, Topaz - In: Services marketing quarterly 36 (2015) 1, pp. 51-61

Persistent link: https://www.econbiz.de/10010520736

Corporate image advertising in the banking industry

Loveland, Karen A.; Smith, Katherine Taken; Smith, L. Murphy - In: Services marketing quarterly 40 (2019) 4, pp. 331-341

Persistent link: https://www.econbiz.de/10012179192

Using corporate advertising to improve public perception of energy companies

Smith, Katherine Taken; Smith, L. Murphy; Dunbar, Seth - In: Journal of strategic marketing 22 (2014) 4, pp. 347-356

Persistent link: https://www.econbiz.de/10010387290

Digital engagement with Super Bowl commercials : analysing likeability, length, and mood

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

An Examination of Corporate Image Advertising in the Oil and Gas Industry

Loveland, Karen A.; Smith, Katherine Taken; Smith, Murphy - 2021

Corporate image advertising is a subset of advertising that focuses on promoting the organization itself, instead of specific products or services. A company can use corporate image advertising as part of its overall effort to manage its corporate reputation. In recent times, the image of oil...

Persistent link: https://www.econbiz.de/10014105408