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Banking
Consumer behaviour
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Internet marketing
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Beziehungsmarketing
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Dienstleistungsqualität
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Marketingmanagement
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Kundenzufriedenheit
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Corporate social responsibility
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Work-life balance
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Arbeitszufriedenheit
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Firmenimage
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Job satisfaction
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USA
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United States
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Unternehmensethik
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Bank employees
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Bankberufe
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Burnout
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Werbewirkung
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Babakus, Emin
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Yavas, Ugur
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Sengupta, Aditi Sarkar
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The international journal of bank marketing : IJBM
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The journal of consumer marketing
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Interactive effects of personal and organizational resources on frontline bank employees’ job outcomes : the mediating role of person-job fit
Sengupta, Aditi Sarkar
;
Yavas, Ugur
;
Babakus, Emin
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 884-903
Persistent link: https://www.econbiz.de/10011490746
Saved in:
2
Correlates of customer loyalty to financial institutions : a case study
Yavas, Ugur
;
Babakus, Emin
;
Deitz, George D.
;
Jha, Subhash
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 218-227
Persistent link: https://www.econbiz.de/10010395516
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