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Selling to millennials with online reviews
Mangold, W. Glynn; Smith, Katherine Taken - In: Business horizons 55 (2012) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10009522397
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Selling to Millennials with online reviews
Mangold, W. Glynn; Smith, Katherine Taken - In: Business Horizons 55 (2012) 2, pp. 141-153
Millennials have heavily influenced social media's evolution into an important source of product information. They are increasingly basing their product evaluations on information gathered from online reviews. Thus, companies targeting Millennials may wish to pay heed to online reviews. Which...
Persistent link: https://www.econbiz.de/10010577852
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Selling to Millennials with online reviews
Mangold, W. Glynn; Smith, Katherine Taken - In: Business horizons 55 (2012) 2, pp. 141-154
Persistent link: https://www.econbiz.de/10009836042
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Hospital marketing and communications via social media
Smith, Katherine Taken - In: Services marketing quarterly 38 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
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Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken - In: Journal of strategic marketing 27 (2019) 1, pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
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Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken - In: Journal of strategic marketing 19 (2011) 6, pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
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Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken - In: The journal of consumer marketing 29 (2012) 2, pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
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Marketing via smart speakers : what should Alexa say?
Smith, Katherine Taken - In: Journal of strategic marketing 28 (2020) 4, pp. 350-365
Persistent link: https://www.econbiz.de/10012313906
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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A financial and public policy analysis of the meat industry
Martin, Hannah M.; Smith, Katherine Taken; Smith, L. Murphy - In: International journal of economics and accounting : IJEA 7 (2016) 1, pp. 74-88
Persistent link: https://www.econbiz.de/10011636111