Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil; … - In: International Journal of Retail & Distribution Management 48 (2019) 2, pp. 207-226
Purpose: Product category involvement and relationship proneness are crucial in explaining relationship outcomes. Nevertheless, the authors know little about their roles in the formation of loyalty, especially in the retail industry. Individual consumer traits and preferences are likely to play...