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Expert reviewers beware! : the...
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Advertising effects
59
Consumer behaviour
59
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59
Werbewirkung
59
Belgien
43
Belgium
43
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40
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Product Placement
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Television advertising
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Pelsmacker, Patrick de
159
Dens, Nathalie
67
De Pelsmacker, Patrick
38
Geuens, Maggie
37
Janssens, Wim
19
Pelsmacker, Patrick De
18
Cauberghe, Verolien
17
Moons, Ingrid
14
Van den Bergh, Joeri
11
Jegers, Marc
10
Verhellen, Yann
10
Cuyvers, Ludo
9
Purnawirawan, Nathalia
9
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
Willemé, Peter
6
Avramova, Yana R.
5
Goos, Peter
5
Viviers, Wilma
5
Aleksandrovs, Leonids
4
Daems, Kristien
4
Dahl, Stephan
4
De Keyzer, Freya
4
De Meulenaer, Sarah
4
Eagle, Lynne C.
4
Faseur, Tine
4
Lievens, Annouk
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Al-Issa, Nermain
3
Banks, Ivana Bušljeta
3
Cornelis, Erlinde
3
Driesen, Liesbeth
3
Dumont, Michel
3
Mielants, Caroline
3
Millan, Elena
3
Muller, Marié-Luce
3
Neijens, Peter
3
Neijens, Peter C.
3
Oates, Caroline
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
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1
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Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
14
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of Business Research
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
The journal of brand management : an international journal
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of electronic commerce research : JECR
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European Journal of Marketing
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International journal of electronic commerce : IJEC
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
South African journal of economic and management sciences
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
1
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ECONIS (ZBW)
167
OLC EcoSci
39
RePEc
9
USB Cologne (EcoSocSci)
7
Other ZBW resources
7
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Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
2
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
3
Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
Saved in:
4
The perceived usefulness of online review sets : the role of balance and presentation order
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Current insights and future trends : [extended versions …
,
(pp. 177-190)
.
2012
Persistent link: https://www.econbiz.de/10009748100
Saved in:
5
"We(b)care" : how review set balance moderates the appropriate response strategy to negative online reviews
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Purnawirawan, …
- In:
Journal of service management
26
(
2015
)
3
,
pp. 486-515
Persistent link: https://www.econbiz.de/10011389108
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6
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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7
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
8
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
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9
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
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10
International research on attention and memory effects of advertising
Rajabi, Mahdi
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International business, not as usual
,
(pp. 23-41)
.
2011
Persistent link: https://www.econbiz.de/10009489285
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