Prior product knowledge has been defined either in terms of what people perceive they know about a product or in terms of what knowledge the individual has stored in memory. Product knowledge is intricately linked to involvement. A consumer’s level of involvement and knowledge clearly...

The dynamics of online searching and purchasing is becoming better known and understood as researchers study various products sold via the Web. Even though there is a prevalence of travel products purchased online, integrated frameworks that identify the various determinants of the decision...

The dynamics of online searching and purchasing is becoming better known and understood as researchers study various products sold via the Web. Even though there is a prevalence of travel products purchased online, integrated frameworks that identify the various determinants of the decision...

Encouraging contact among students from different economic, social and racial or ethnic backgrounds could help provide the support students deem necessary to succeed at college. Evaluation of a 2011 Community College Survey of Student Engagement (CCSSE) dataset reveals an intriguing relationship...

Prior product knowledge has been defined either in terms of what people perceive they know about a product or in terms of what knowledge the individual has stored in memory. Product knowledge is intricately linked to involvement. A consumer’s level of involvement and knowledge clearly...