In direct marketing, customers are usually asked to take a specific action, and their responses are recorded over time and stored in a database. Based on the response data, we can estimate the number of customers who will ultimately respond, the number of responses anticipated to receive by a...

We deal with the multi-attribute decision problem with sequentially presented decision alternatives. Our decision model is based on the assumption that the decision-maker has a major attribute that must be “optimized” and minor attributes that must be “satisficed”. In the vendor...