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Programmers can distribute new software to online users either for a feeas shareware or bundle it with advertising banners and distribute it forfree as adware. In this paper we study the programmers' choice betweenthese two modes of distribution in the context of a model that takeexplicit...
Persistent link: https://www.econbiz.de/10009435075
Programmers can distribute new software to online users either for a fee as shareware or bundle it with advertising banners and distribute it for free as adware. In this paper we study the programmers’ choice between these two modes of distribution in the context of a model that take explicit...
Persistent link: https://www.econbiz.de/10005622737
Programmers can distribute new software to online users either for a fee as shareware or bundle it with advertising banners and distribute it for free as adware. In this paper we study the programmers' choice between these two modes of distribution in the context of a model that take explicit...
Persistent link: https://www.econbiz.de/10014028669