Competition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In...

The present study is aimed to survey the relation between personality traits and happiness at work among employees of Qom Province Post Bank. Through literature review and surveying different models eleven elements were identified in happiness at work. These elements are learning, openness,...

The European Foundation Quality Management is one of the models which deal with the assessment of function of an organization using a self-assessment for measuring the concepts some of which are more and more qualitative. Consequently, complete understanding and correct usage of this model in an...

Purpose: This study aims to formulate exploratory scenarios of the textile industry in Iran based on MICMAC and soft operational research methods. Design/methodology/approach: In this study, to formulate plausible scenarios, literature reviews and external experts’ opinions of this field have...

One of elements which have received considerable attention in relationship marketing is customer loyalty. Brand is one of construct contributes to the formation of customer loyalty. Thus this study investigates the relationship between customer loyalty and brand. In this regards, using...

In recent decades, banks have rapidly moved toward investment on e-banking systems to serve customers. Despite of such investments, reports show that these technologies are not competently welcomed by customers. Therefore, present study aims to identify affecting factors on customers' intention...