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Good quality packaging is a contributory factor to sales volume enhancement. This is however a reverse in the rural areas of Nigeria with the South East geo-political zone as study area. Hence locally made products are higher demand even at better package offer of foreign products. The research...
The adoption of sales promotion in the marketing of telecommunication services in Nigeria is common among the front line GSM service providers. This however does not yield the much assured increasing return on investment, hence is unprofitable and the required fund for the expansion of...