In the article, there is a processed part of information obtained from 300 respondents in a large marketing research. The aim of this paper is to show a relevance of some attributes (such as store location, accessibility or opening hours) characterizing food stores in Ceske Budejovice to their...

Oligopoly market is characterized by the production of homogenous commodities with very similar attributes. The market can be segmented into groups of producers - oligopolists by means of cluster analysis. Regression analysis makes possible to derive cost functions for production of this...

Oligopoly market is characterized by the production of homogenous commodities with very similar attributes. The market can be segmented into groups of producers - oligopolists by means of cluster analysis. Regression analysis makes possible to derive cost functions for production of this...

The paper investigates whether there is a statistically significant impact of short-term climate variables (specifically air temperature and rainfall) on residential water consumption at two selected case sites in the Czech Republic. The analysis is based on a unique time series of daily data...

This article deals with one of the modern trends in marketing communication, which is mobile marketing. Towards the end of 2008, several projects which use mobile phones for target marketing communication were launched. Commercial SMS´s are sent on the base of agreement or registration of the...

This article deals with one of the modern trends in marketing communication, which is mobile marketing. Towards the end of 2008, several projects which use mobile phones for target marketing communication were launched. Commercial SMS´s are sent on the base of agreement or registration of the...

The goal of this paper is to investigate the impact of technology investments on production efficiency in manufacturing companies and how different these relationships are for low-technology and high-technology companies. The empirical part was based on the analysis of 2,848 large, small and...

In dem vorliegenden Sammelband aus Anlaß des 65. Geburtstages von Prof. Dr. S. Ravasani werden Forschungsarbeiten vorgestellt, die insbesondere das Spektrum seines wissenschaftlichen und menschlichen Engagements reflektieren. Inhaltliche Schwerpunkte bilden koloniale Expansion, politischer...

In the article the subjective evaluation of the quality of life in the LFA villages in the region of Nové Hrady is analysed. The research proved that women regard their lives as harder, while men evaluate their lives as good. An association exists between the level of education of the...

In the article, there are resumed some results of research whose aim was to predict, with use of statistic research of employers with agricultural activity line: what chance of success in getting job have the absolvents of agricultural faculties in their study line; the way of receiving new...