Showing 1 - 10 of 34
Capitalism is facing a crisis. All who believe in business - from CEOs to business school professors - must recognize that they have contributed to this crisis. The problem is simple, yet profound: Everyone is captive of five half-truths that shape the way people think about business and the way...
Presents information on different approaches to brand mergers. Response of the selected business model; Concept of collapsing brands within the chosen flow; Discussion on coverage and coherence in consolidations.
Focuses on the concept of global branding. How the creation of a distinct retail entity is influenced by global branding; Popularity of Internet-based transactions in business communications; Discussion on brand imaging and market positioning.
This article proposes a middle range theory of corporate social responsibility (CSR) as a classification scheme of the current CSR debate in theory and practice. There are four features of CSR types-Ideology, Legitimacy, Language, Leadership-while not exhaustive, provide a descriptive framework...