Showing 1 - 10 of 220
Persistent link: https://www.econbiz.de/10003874933
Persistent link: https://www.econbiz.de/10003617396
Persistent link: https://www.econbiz.de/10003328326
Persistent link: https://www.econbiz.de/10004950477
The benefits that rigorous analysis can have for retail-store portfolio management in guiding and informing investment decisions (store expansion, closure, extension, refascia, and acquisition) is well established within the economic geography research literature. However, studies of retailers...
Persistent link: https://www.econbiz.de/10009350483
Persistent link: https://www.econbiz.de/10010544476
W<sc>ood</sc> S. and R<sc>eynolds</sc> J. Establishing territorial embeddedness within retail transnational corporation (TNC) expansion: the contribution of store development departments, <italic>Regional Studies</italic>. Establishing territorial embeddedness within host regions in international retail expansion is well known to...
Persistent link: https://www.econbiz.de/10010976732
Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...
Persistent link: https://www.econbiz.de/10009441520
The forecasting of sales from potential store development opportunities is typically supported by quantitative modelling techniques, which vary in their sophistication and practical application between retail firms. While previous research suggests analysts reach outcomes by blending modelled...
Persistent link: https://www.econbiz.de/10010679915
Purpose: This study aims to analyze the ways in which chief executive officers (CEOs) communicate via Twitter and help develop guidelines for effective tweeting strategies that can leverage Twitter in leadership communication. Design/methodology/approach: The authors conduct a large-scale...
Persistent link: https://www.econbiz.de/10012812878