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"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"--
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1. Entrepreneurship, Education, and Economics: A Helix Effect on Business Growth -- 2. Significance of Microfinance in Entrepreneurship Development: A Study of South Rajasthan -- 3. Testing the Indirect Effects on Entrepreneurial Orientation and Enterprise Performance -- 4. Role of...
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This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional...
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"This book discusses new taxonomy of marketing strategies for growing innovations in emerging markets and provides suggestions as how firms can improve business convergence with consumers and new market segments"--
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agile strategies and integrate people, profit, and corporate citizenship behavior. Rajagopal is Professor of Marketing at … of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston … Rajagopal has been conferred with the highest civilian award of Government of India in the field of Education in January 2023 …
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