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We study quality design and the environmental consequences of green consumerism in a remanufacturing context. Specifically, a firm has the option to design a non-remanufacturable or a remanufacturable product and to specify a corresponding quality, and the design choices affect both the...
This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effects of distribution channels on firms' advertising content decision. In many markets, consumers may not have full information of product...