"With eye-opening science and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman reveal what companies don't: how brands hack your psychology to drive your behavior. Their goal: to close the knowledge gap between consumer and brand, to let you consume on your...

In this paper, we use a computational modeling approach to examine the long–standing social issue of tax compliance. Specifically, we design an agent–based model—the Networked Agent–Based Compliance Model (NACSM)—where taxpayers not only exist within localized social networks, but also...