The centrality of resource-based view (RBV) from different angles and in diverse situations has widely been acknowledged, explored and researched. Keeping in view that the area still needs researchers' attention. This study looks into the possible impact of market orientation (MO) on...

The purpose of this study is to find out that how the innovative behavior of employees can be enhanced and whether it remains same as the organizational tenure of employees increases. We propose that innovativeness among employees may be enhanced through four factors which include perceived...