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The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai; Ngugi, Isaac K. - In: Nonprofit and voluntary sector quarterly 44 (2015) 2, pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac K.; Takeda, Sachiko - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814
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Managing employee attention and internal branding
Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business research : JBR 79 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
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How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
Liu, Gordon; Ko, Wai Wai; Chapleo, Chris - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 497-516
Persistent link: https://www.econbiz.de/10011910885
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Social entrepreneurial passion and social innovation performance
Ko, Wai Wai; Liu, Gordon; Wan Toren Wan Yusoff; Che … - In: Nonprofit and voluntary sector quarterly : journal of … 48 (2019) 4, pp. 759-783
Persistent link: https://www.econbiz.de/10012064444
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Overcoming the liability of smallness by recruiting through networks in China : a guanxi-based social capital perspective
Ko, Wai Wai; Liu, Gordon - In: The international journal of human resource management 28 (2017) 11, pp. 1499-1526
Persistent link: https://www.econbiz.de/10011753711
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Understanding the process of knowledge spillovers : learning to become social enterprises
Ko, Wai Wai; Liu, Gordon - In: Strategic entrepreneurship journal : SEJ 9 (2015) 3, pp. 263-285
Persistent link: https://www.econbiz.de/10011490082
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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon; Liston-Heyes, Catherine; Ko, Wai Wai - In: Journal of business ethics : JOBE 92 (2010) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
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Organizational learning and marketing capability development : a study of the charity retailing operations of British social enterprise
Liu, Gordon; Ko, Wai Wai - In: Nonprofit and voluntary sector quarterly 41 (2012) 4, pp. 580-608
Persistent link: https://www.econbiz.de/10009579847
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An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon; Ko, Wai Wai - In: Journal of business ethics : JOBE 100 (2011) 2, pp. 253-281
Persistent link: https://www.econbiz.de/10009162102