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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Industrial marketing management : the international journal for industrial and high-tech firms
Research policy : policy, management and economic studies of science, technology and innovation
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Technological forecasting & social change : an international journal
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Journal of business research : JBR
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1
Keys to new product success and failure
Link, Peter L.
- In:
Industrial marketing management : the international …
16
(
1987
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10001047531
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2
A decision-support system for evaluating sales prospects and launch strategies for new products
Choffray, Jean-Marie
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001027950
Saved in:
3
New product adoption by the buying organization : who are the real influencers?
Berkowitz, Marvin
- In:
Industrial marketing management : the international …
15
(
1986
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001027954
Saved in:
4
Overall corporate strategies for new product programs
Cooper, Robert G.
- In:
Industrial marketing management : the international …
14
(
1985
)
3
,
pp. 174-193
Persistent link: https://www.econbiz.de/10001027969
Saved in:
5
Examining cross-functional coopetition as a driver of organizational ambidexterity
Strese, Steffen
;
Meuer, Marcel W.
;
Flatten, Tessa
; …
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 40-52
Persistent link: https://www.econbiz.de/10011548671
Saved in:
6
Defining and identifying disruptive innovations
Nagy, Delmer
;
Schuessler, Joseph
;
Dubinsky, Alan J.
- In:
Industrial marketing management : the international …
57
(
2016
),
pp. 119-126
Persistent link: https://www.econbiz.de/10011548685
Saved in:
7
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
8
End-user engagement within innovative public procurement practices : a case study on public-private partnership procurement
Torvinen, Hannu
;
Ulkuniemi, Pauliina
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 58-68
Persistent link: https://www.econbiz.de/10011549369
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9
Paths, events and resource use : new developments in understanding
innovation
processes
Purchase, Sharon
;
Kum, Christina
;
Olaru, Doina
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 123-136
Persistent link: https://www.econbiz.de/10011549375
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10
Supplier involvement in NPD : a quasi-experiment at Unilever
Laursen, Linda Nhu
;
Andersen, Poul Houman
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 162-171
Persistent link: https://www.econbiz.de/10011549378
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