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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick; Meehan, Sean A. - 2004
Persistent link: https://www.econbiz.de/10001830108
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When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
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Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul; Johnson, Brian - 2004
Persistent link: https://www.econbiz.de/10001932772
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What is marketing?
Silk, Alvin J. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003339746
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Ted Levitt on marketing
Levitt, Theodore - 2006
Persistent link: https://www.econbiz.de/10003314643
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya; Steenkamp, Jan-Benedict E. M. - 2007
Persistent link: https://www.econbiz.de/10003350841
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Harvard business review on retailing and merchandising
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003725810
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Why good companies go bad and how great managers remake them
Sull, Donald N. - 2005
Persistent link: https://www.econbiz.de/10002392610
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When your strategy stalls : [what will you do?]
2005
Persistent link: https://www.econbiz.de/10002493755
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Leading through a crisis
2009
Persistent link: https://www.econbiz.de/10003815738