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The mental footprint of marketing in the broadroom
Strandvik, Tore; Holmlund, Maria; Grönroos, Christian - In: Journal of service management 25 (2014) 2, pp. 241-252
Persistent link: https://www.econbiz.de/10010343474
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Christian Grönroos : I did it my way
Grönroos, Christian - In: Journal of historical research in marketing 9 (2017) 3, pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2000 - 2. ed
Persistent link: https://www.econbiz.de/10001468264
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Relationship marketing as promise management
Grönroos, Christian - In: The SAGE handbook of marketing theory, (pp. 397-412). 2010
Persistent link: https://www.econbiz.de/10003923197
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Marketing as promise management : regaining customer management for marketing
Grönroos, Christian - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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On defining marketing : finding a new roadmap for marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003644652
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The need for a system for an extensive information analysis of specific marketing decisions
Grönroos, Christian - In: European journal of marketing : EJM 7 (1973) 2, pp. 130-136
Persistent link: https://www.econbiz.de/10002547196
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Strategic management and marketing in the service sector
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10004313176