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Understanding the relational ecosystem in a connected world
Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010
Persistent link: https://www.econbiz.de/10003951885
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Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making
Shiv, Baba - In: The connected customer : the changing nature of …, (pp. 141-161). 2010
Persistent link: https://www.econbiz.de/10003951889
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A strategy to communicate corporate social responsibility : cause related marketing and its dark side
Baghi, Ilaria; Rubaltelli, Enrico; Tedeschi, Marcello - In: Corporate social responsibility and environmental management 16 (2009) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10003804985
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Consumer behaviour : applications in marketing
East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003556543
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Escaping the tyranny of choice : when fewer attributes make choice easier : marketing theory (2006)
Fasolo, Barbara (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003264078
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Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10012485418
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Education and marketing : decision making, spending, and consumption
Grewal, Rajdeep; Meyer, Robert J.; Mittal, Vikas - In: Journal of marketing research 59 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012801796
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The last mile : creating social and economic value from behavioral insights
Soman, Dilip - 2015
Persistent link: https://www.econbiz.de/10011382094
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Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna; Lim, Weng Marc; Kumar, Anil; Kumar, Satish - In: Psychology & marketing 40 (2023) 12, pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
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Handbook of consumer psychology
Haugtvedt, Curtis P. (ed.); Herr, Paul M. (contributor);  … - 2008
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour
Persistent link: https://www.econbiz.de/10003457714