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~isPartOf:"The advertising and consumer culture reader"
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Advertising
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Bagdikian, Ben H.
1
Chaudhuri, Maitrayee
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Ewen, Stuart
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The advertising and consumer culture reader
Journal of advertising research
228
International journal of advertising : the review of marketing communications
192
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
161
Journal of advertising
157
Journal of marketing communications
140
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
80
Journal of marketing
72
Journal of historical research in marketing
70
European journal of operational research : EJOR
69
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Psychology & marketing
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
CESifo working papers
30
Esomar congress
30
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ECONIS (ZBW)
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1
Advertising : the magic system
Williams, Raymond
- In:
The advertising and consumer culture reader
,
(pp. 13-24)
.
2009
Persistent link: https://www.econbiz.de/10003848330
Saved in:
2
"Educate the public!"
Ewen, Stuart
- In:
The advertising and consumer culture reader
,
(pp. 38-53)
.
2009
Persistent link: https://www.econbiz.de/10003848349
Saved in:
3
Dr. Brandreth has gone to Harvard
Bagdikian, Ben H.
- In:
The advertising and consumer culture reader
,
(pp. 76-90)
.
2009
Persistent link: https://www.econbiz.de/10003848361
Saved in:
4
Economic censorship and free speech : the circle of communication between advertisers, media, and consumers
Richards, Jef I.
;
Murphy, John H.
- In:
The advertising and consumer culture reader
,
(pp. 91-109)
.
2009
Persistent link: https://www.econbiz.de/10003848363
Saved in:
5
Encoding advertisements : the creative perspective
Kelly, Aidan
;
Lawlor, Katrina
;
O'Donohoe, Stephanie
- In:
The advertising and consumer culture reader
,
(pp. 133-149)
.
2009
Persistent link: https://www.econbiz.de/10003848368
Saved in:
6
Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake
Leonard, Devin
- In:
The advertising and consumer culture reader
,
(pp. 150-158)
.
2009
Persistent link: https://www.econbiz.de/10003848371
Saved in:
7
The outing of Philip Morris : advertising tobacco to gay men
Smith, Elizabeth A.
;
Malone, Ruth E.
- In:
The advertising and consumer culture reader
,
(pp. 159-170)
.
2009
Persistent link: https://www.econbiz.de/10003848377
Saved in:
8
Gender and advertisements : the rhetoric of globalisation
Chaudhuri, Maitrayee
- In:
The advertising and consumer culture reader
,
(pp. 175-192)
.
2009
Persistent link: https://www.econbiz.de/10003848379
Saved in:
9
"Just do it," but not on my planet
Goldman, Robert
;
Papson, Stephen
- In:
The advertising and consumer culture reader
,
(pp. 207-222)
.
2009
Persistent link: https://www.econbiz.de/10003848454
Saved in:
10
Reflections and reviews : an English teacher looks at branding
Twitchell, James B.
- In:
The advertising and consumer culture reader
,
(pp. 227-236)
.
2009
Persistent link: https://www.econbiz.de/10003848455
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