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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Strategic advertising management
Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001
Persistent link: https://www.econbiz.de/10004666885
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10004614148
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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10009603860
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Strategic advertising management
Percy, Larry; Elliott, Richard - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10002259732
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Strategic advertising management
Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001
Persistent link: https://www.econbiz.de/10001565629
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How market segmentation guides advertising strategy
Percy, Larry - In: Journal of advertising research 16 (1976) 5, pp. 11-22
Persistent link: https://www.econbiz.de/10002636445
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How the roles of advertising merely appear to have changed
Rossiter, John R.; Percy, Larry - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 391-398
Persistent link: https://www.econbiz.de/10009789458