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Advertising strategy : a communication theory approach
Percy, Larry; Rossiter, John R. - 1980
Persistent link: https://www.econbiz.de/10000054501
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The limited effect of likable ads
Rossiter, John R. - 1993
Persistent link: https://www.econbiz.de/10000870985
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Brand equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.; Ang, Lawrence - 1992
Persistent link: https://www.econbiz.de/10000845118
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
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Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
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Methodological guidelines for advertising research
Rossiter, John R.; Percy, Larry - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10011686469
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Strategic advertising management
Percy, Larry; Rossiter, John R.; Elliott, Richard - 2001
Persistent link: https://www.econbiz.de/10001565629
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Defining the necessary components of creative, effective ads
Rossiter, John R. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
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Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794
Persistent link: https://www.econbiz.de/10009407833