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~subject:"Communication"
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Communication
Werbung
13,572
Advertising
9,510
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3,655
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3,601
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Pepels, Werner
6
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3
Botzenhardt, Florian
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DellaVigna, Stefano
3
Diehl, Sandra
3
Ferdinand, Hans-Michael
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3
Gentzkow, Matthew
3
Goyal, Sanjeev
3
Hackley, Christopher E.
3
Miles, Chris
3
Rosengren, Sara
3
Runge, Henrike
3
Terlutter, Ralf
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2
Belliger, Andréa
2
Bharadwaj, Apoorva
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2
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2
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2
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2
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2
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2
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2
Eisend, Martin
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2
Lloyd, Jenny
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2
Rath, Pragyan
2
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2
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2
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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1
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Special Libraries Association
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Europäische Kulturen in der Wirtschaftskommunikation
4
IIMB management review
4
Research
3
Corporate communications : an international journal
2
European Advertising Academy
2
European journal of marketing : EJM
2
Journal of advertising research
2
Journal of destination marketing & management
2
Journal of marketing
2
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Kommunikationspolitik im 21. Jahrhundert
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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2
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2
Palgrave Studies of Public Sector Management in Africa
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A Ronald Press Publication
1
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Age of access? - Grundfragen der Informationsgesellschaft
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Annual review of economics
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
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Arbeitspapiere zur mathematischen Wirtschaftsforschung
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Basler Schriften zum Marketing
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Beck-Wirtschaftsberater im dtv
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Betrieb / Vertriebssteuerung
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Brands and branding
1
Business models for strategic innovation : cross-functional perspectives
1
Central European business review : CEBR
1
Communicating corporate social responsibility : perspectives and practice
1
Communication arts books
1
Corporate governance : international journal of business in society
1
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ECONIS (ZBW)
177
EconStor
1
RePEc
1
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1
How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike
;
Botzenhardt, Florian
;
Ferdinand, …
- In:
Markenbrand
(
2012
)
1/2012
,
pp. 34-41
Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative
Werbung
…
Persistent link: https://www.econbiz.de/10010420968
Saved in:
2
Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
,
(pp. 62-81)
.
2009
Persistent link: https://www.econbiz.de/10003877613
Saved in:
3
Persuasion : empirical evidence
Della Vigna, Stefano
;
Gentzkow, Matthew Aaron
-
2009
Persistent link: https://www.econbiz.de/10003879423
Saved in:
4
The language of graphic advertising in Spain : bridging the cultural gap
García-Yeste, Miguel Ángel
- In:
Intercultural business communication and simulation and …
,
(pp. 175-188)
.
2009
Persistent link: https://www.econbiz.de/10003917645
Saved in:
5
Persuasion : empirical evidence
Della Vigna, Stefano
;
Gentzkow, Matthew Aaron
- In:
Annual review of economics
2
(
2010
),
pp. 643-669
Persistent link: https://www.econbiz.de/10008660379
Saved in:
6
Die Verdichtung der Kommunikation und die Vervielfältigung der Waren : Anmerkungen zur Geschichte der
Werbung
Depkat, Volker
- In:
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
,
(pp. 16-43)
.
2010
Persistent link: https://www.econbiz.de/10003967655
Saved in:
7
Trends in marketing communications and the level of implementation in the banking industry in Macedonia
Petkovska Mirčevska, Tatjana
;
Petrovska, Ilijana
- In:
Economic development : journal of the Institute of …
12
(
2010
)
3
,
pp. 43-55
Persistent link: https://www.econbiz.de/10009502322
Saved in:
8
Parental communication style's impact on children's attitudes toward obesity and food advertising
Yu, Jay Hyunjae
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 87-107
Persistent link: https://www.econbiz.de/10009531798
Saved in:
9
Understanding the role of culture in advertising
Lee, Wei-Na
;
Yoo, Jinnie Jinyoung
- In:
Handbook of research on international advertising
,
(pp. 20-41)
.
2012
Persistent link: https://www.econbiz.de/10009513198
Saved in:
10
From ad-man to digital manager : Professionalization throug Swedish job advertisement 1960-2010
Rosén, Maria Ellinor
- In:
Journal of communication management : an international …
18
(
2014
)
1
,
pp. 16-39
Persistent link: https://www.econbiz.de/10010254402
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