Narrow search
Showing 1 - 10 of 26
Cover Image
Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.; Hartley, S. W.; Dessel, M. M. van; Baack, … - In: Journal of marketing communications 23 (2017) 4, pp. 351-370
Persistent link: https://www.econbiz.de/10011743970
Cover Image
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo; Fitzgerald, Emma May - In: Journal of marketing communications 22 (2016) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Cover Image
The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Cover Image
An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia; Gambetti, Rosella C.; Graffigna, Guendalina - In: Journal of marketing communications 21 (2015) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
Cover Image
Controlled and uncontrolled communication stimuli and organic food purchases : the mediating role of perceived communication clarity, perceived health benefits, and trust
Anisimova, Tatiana; Mavondo, Felix; Weiss, Jan - In: Journal of marketing communications 25 (2019) 2, pp. 180-203
Persistent link: https://www.econbiz.de/10012203280
Cover Image
Communicating CSR practices : role of internationalization of emerging market firms
Agnihotri, Arpita; Bhattacharya, Saurabh - In: Journal of marketing communications 25 (2019) 4, pp. 365-384
Persistent link: https://www.econbiz.de/10012203309
Cover Image
Health marketing commmunications : an integrated conceptual framework of key determinants of health behaviour across the stages of change
Manika, Danae; Gregory-Smith, Diana - In: Journal of marketing communications 23 (2017) 1, pp. 22-72
Persistent link: https://www.econbiz.de/10011690155
Cover Image
Editorial: the complexities of online/offline communications
Kitchen, Philip J. - In: Journal of marketing communications 23 (2017) 2, pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
Cover Image
Building relationships through dialogic communication: organizations, stakeholders, and computer-mediated communication
Pang, Augustine; Shin, Wonsun; Lew, Zijian; Walther, … - In: Journal of marketing communications 24 (2018) 1, pp. 68-82
Persistent link: https://www.econbiz.de/10011852913
Cover Image
Exploring effects of source similarity, message valence, and receiver regulatory focus on yelp review persuasiveness and purchase intentions
Pentina, Iryna; Bailey, Ainsworth Anthony; Zhang, Lixuan - In: Journal of marketing communications 24 (2018) 2, pp. 125-145
Persistent link: https://www.econbiz.de/10011852934