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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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The star-spangled hustle
Blaustein, Arthur I.; Faux, Geoffrey - 1972
Persistent link: https://www.econbiz.de/10000013322
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National brands versus private-labels : an empirical study of competition, advertising, and collusion
Parker, Philip M.; Kim, Namwoon - 1995
Persistent link: https://www.econbiz.de/10000908298
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 1997
Persistent link: https://www.econbiz.de/10000988122
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Creating brand loyalty : the management of power positioning and really great advertising
Czerniawski, Richard D.; Maloney, Michael W. - 1999
Persistent link: https://www.econbiz.de/10001362773
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Do stereotypes ignite polysemy and strengthen consumer-based brand equity?
Arora, Anshu; Wu, Jun; Brown, Ulysses J., III. - In: Journal of promotion management : JPM 21 (2015) 5, pp. 531-547
Persistent link: https://www.econbiz.de/10011433540
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin; Notarantonio, Elaine M.; Quigley, … - In: Journal of promotion management : JPM 21 (2015) 6, pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias; Schäfer, Marina; Kabst, Rüdiger - In: Human resource management 55 (2016) 1, pp. 7-24
Persistent link: https://www.econbiz.de/10011436902