1. The Olympic system -- 2. Olympic properties and their protection -- 3. Olympic brand marketing system -- 4. Olympic marketing model -- 5. IOC marketing -- 6. Marketing by Olympic Games organising committees -- 7. Marketing by National Olympic Committees -- 8. Marketing by Olympic sponsors --...

This study adds to the debate about the relationship between the Olympic Games and socio-economic factors. It is the first empirical work testing if economic, political, and social determinants (as well as the prospects of success) help to forecast which countries will submit an Olympic bid to...

Ronda Rousey won the Bronze Medal in judo at the Beijing Olympics in 2008. She was the first American woman to do so. The medal itself would have brought her a measly four bucks, if she had been crass enough to sell it. Her reward from the United States Olympic Committee for her unique...