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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
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Using an expanded theory of planned behavior to predict adolescents' intention to engage in healthy eating
Chan, Kara; Prendergast, Gerard P.; Ng, Yu Leung - In: Journal of international consumer marketing 28 (2016) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011459949
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Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
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Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
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Place identity and sustainable consumption : implications for social marketing
Lee, Christina Kwai Choi; Yap, Sheau-Fen; Levy, Deborah S. - In: Journal of strategic marketing 24 (2016) 7, pp. 578-593
Persistent link: https://www.econbiz.de/10011587746
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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
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Using theory in social marketing to predict waste disposal behaviour among households in Ghana
Tweneboah-Koduah, Ernest Yaw; Adams, Matilda; Nyarku, … - In: Journal of African business 21 (2020) 1, pp. 62-77
Persistent link: https://www.econbiz.de/10012180432
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Institutional interactions processes modeling in consumer cooperatives in the frameworks of transaction theory of incomplete contracts as a social marketing tool realization
Ternovsky, Denis S.; Prizhigalinskaya, Tatiana N.; … - In: Journal of advanced research in law and economics : JARLE 7 (2016) 3/17, pp. 662-671
Persistent link: https://www.econbiz.de/10011868433
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Understanding church growth through church marketing : an analysis on the roman catholic church's marketing efforts in Ghana
Appah, George Obeng; George, Babu P. - In: Journal of economics and business research 23 (2017) 1, pp. 103-122
Persistent link: https://www.econbiz.de/10011868884
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Marketing a taboo product : tackling the consumer mind-set in Pakistan
Khan, Nida Aslam - In: Asian journal of management cases : AJMC 15 (2018) 2, pp. 147-160
Persistent link: https://www.econbiz.de/10011912027