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Social Marketing
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The SAGE handbook of social marketing
25
Social marketing and behaviour change : models, theory and applications
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Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
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Segmentation in social marketing : process, methods and application
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
6
Key debates and contemporary issues in nonprofit marketing
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Nonprofit marketing : sectoral applications
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Continuing to broaden the marketing concept : making the world a better place
4
Ethical and social marketing in Asia : incorporating fairness management
4
Psychology of branding
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
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The SAGE handbook of social media marketing
3
Advertising and violence : concepts and perspectives
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CSR 2.0 and the new era of corporate citizenship
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Collective creativity for responsible and sustainable business practice
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Making a difference through marketing : a quest for diverse perspectives
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Public Marketing und Social Marketing
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Public and nonprofit marketing
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Social responsibility of business enterprises
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Sustainable luxury : managing social and environmental performance in iconic brands
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The Routledge companion to nonprofit marketing
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Transformative consumer research for personal and collective well-being
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(Partei-)Politik im Zeichen des Marketing : [...parteienwissenschaftliches Symposion des Instituts für Deutsches und Europäisches Parteienrecht und Parteienforschung ..., das am 18. und 19. April 2008 in Düsseldorf .. stattfand]
1
A research agenda for economic psychology
1
Advertising in new formats and media : current research and implications for marketers
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Bridging the gap between advertising academia and practice
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Business and sustainability : concepts, strategies and changes
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CSR and sustainability in the public sector
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CSR und Wirtschaftspsychologie : psychologische Strategien zur Förderung nachhaltiger Managemententscheidungen und Lebensstile
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ECONIS (ZBW)
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How marketing can save democracy
Wind, Yoram
;
Reibstein, David J.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 29-51)
.
2020
Persistent link: https://www.econbiz.de/10012320436
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2
Global food security: how marketing can help
Bell, David E.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 97-103)
.
2020
Persistent link: https://www.econbiz.de/10012320472
Saved in:
3
Some thoughts on happiness, well-being, and a meaningful life for academics
Bagozzi, Richard P.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 137-169)
.
2020
Persistent link: https://www.econbiz.de/10012321153
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4
Social marketing and physical activity of student population for increasing quality of life
Grubor, Aleksandar
;
Milićević, Nikola
;
Djokic, Nenad
-
2021
Persistent link: https://www.econbiz.de/10013254640
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5
From the periphery to the core : embedding social marketing in the strategic DNA of all social programmes
French, Jeff
- In:
Contemporary issues in social marketing
,
(pp. 6-20)
.
2013
Persistent link: https://www.econbiz.de/10011431898
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6
Challenges facing behaviour change interventions : a social marketing perspective on communicating sustainability and climate change science
Eagle, Lynne C.
;
Case, Peter
;
Low, David R.
- In:
Contemporary issues in social marketing
,
(pp. 21-40)
.
2013
Persistent link: https://www.econbiz.de/10011431900
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7
Identifying key criteria as predictors of success in social marketing : establishing an evaluation template and grid (ETG)
Robinson-Maynard, Audrey
;
Meaton, Julia
;
Lowry, Ray
- In:
Contemporary issues in social marketing
,
(pp. 41-58)
.
2013
Persistent link: https://www.econbiz.de/10011431907
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8
Social marketing : immunizing against unethical practice
Holden, Stephen S.
;
Cox, Damian
- In:
Contemporary issues in social marketing
,
(pp. 59-75)
.
2013
Persistent link: https://www.econbiz.de/10011431909
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9
From reductionism to holism : how social marketing captures the bigger picture through collaborative system indicators
McHugh, Patricia
;
Domegan, Christine
- In:
Contemporary issues in social marketing
,
(pp. 78-94)
.
2013
Persistent link: https://www.econbiz.de/10011431910
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10
Decision framing and the role of commitment in social choice : implications for social marketing and communications
Lafreniere, Katherine C.
;
Deshpande, Sameer
- In:
Contemporary issues in social marketing
,
(pp. 95-110)
.
2013
Persistent link: https://www.econbiz.de/10011431912
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