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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
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How does advertising depend on competition? : evidence from U.S. brewing
Chandra, Ambarish; Weinberg, Matthew - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
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The effects of search advertising on competitors : an experiment before a merger
Golden, Joseph; Horton, John Joseph - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 342-362
Persistent link: https://www.econbiz.de/10012435280
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Ad blocking
Gritckevich, Aleksandr; Katona, Zsolt; Sárváry, Miklós - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4703-4724
Persistent link: https://www.econbiz.de/10013369115
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Softening competition through unilateral sharing of customer data
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - In: Management science : journal of the Institute for … 70 (2024) 1, pp. 526-543
Persistent link: https://www.econbiz.de/10014470040
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Estimation uncertainty and optimal advertising decisions
Aykac, Ahmet (contributor) - In: Management science : journal of the Institute for … 35 (1989) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10001066767
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An analysis of optimal advertising under uncertainty
Nguyen, Dung - In: Management science : journal of the Institute for … 31 (1985) 5, pp. 622-633
Persistent link: https://www.econbiz.de/10001015664
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Closed-loop advertising strategies in a duopoly
Fruchter, Gila E. - In: Management science : journal of the Institute for … 43 (1997) 1, pp. 54-63
Persistent link: https://www.econbiz.de/10001215837
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Optimal advertising policies for diffusion models of new product innovation in monopolistic situations
Dockner, Engelbert J. - In: Management science : journal of the Institute for … 34 (1988) 1, pp. 119-130
Persistent link: https://www.econbiz.de/10001057292