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Leistungspolitik privater Radiosender am Werbemarkt
Pezoldt, Kerstin; Schultz, Julia - 2009
Gewinne erwirtschaften. Sie müssen den Werbungtreibenden attraktive Möglichkeiten bieten, um ihre Werbung zu platzieren. Von …
Persistent link: https://www.econbiz.de/10009505965
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A new advertising effectiveness model for corporate advertising web sites : a relationship marketing approach
Patsioura, Fotini; Vlachopoulou, Maro; Manthou, Vicky - In: Benchmarking : an international journal ; BIJ 16 (2009) 3, pp. 372-386
Persistent link: https://www.econbiz.de/10009526475
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The effects of advertising spending on satisfaction : a comparison study of bank and supermarket industries
Ha, Hong-youl; Muthaly, Siva - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 87-97
Persistent link: https://www.econbiz.de/10003807892
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Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.; Simester, Duncan - In: Journal of marketing research : JMR 50 (2013) 4, pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
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The role of brand orientation in the higher education sector : a student-perceived paradigm
Casidy, Riza - In: Asia Pacific journal of marketing and logistics 25 (2013) 5, pp. 803-820
Persistent link: https://www.econbiz.de/10010228957
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Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal; Brown, Brian P.; Milne, George R. - In: Industrial marketing management : the international … 43 (2014) 5, pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
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A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
Panigyrakis, George; Zarkada, Anna - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 262-278
Persistent link: https://www.econbiz.de/10010408201
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Communicating customer value based on modern technologies
Czarniewski, Sławomir - In: Central European business review : CEBR 3 (2014) 2, pp. 36-43
Persistent link: https://www.econbiz.de/10010408356
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Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza - In: Journal of nonprofit & public sector marketing 26 (2014) 2, pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
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Survey evidence on customer markets
Choudhary, M. Ali; Karlsson, Thorlakur; Gylfi Zoega - 2009
This paper uses survey data from Iceland on 884 firms to test for the theory of customer markets proposed by Phelps and Winter (1970) and Okun (1981). The results provide support for the customer market theory in that managers agree that customers are valuable to firms they rank them second only...
Persistent link: https://www.econbiz.de/10003907093