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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Confessions of a radical reactionary : rhetoric and reality
Brown, Stephen - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 858-872
Persistent link: https://www.econbiz.de/10011746438
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Marketing as a social science - comments to Roger Layton's article: "There could be more than marketing you might have thought!"
Löbler, Helge - In: Australasian marketing journal 24 (2016) 3, pp. 244-246
Persistent link: https://www.econbiz.de/10011596819
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There is more to marketing : an encore to Layton's ring cycle and the compelling case for marketing systems theory, research and management
Shultz, Clifford J. - In: Australasian marketing journal 24 (2016) 3, pp. 257-259
Persistent link: https://www.econbiz.de/10011596826
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Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa; Lichrou, Maria; Patterson, Maurice - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
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Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia; Masouras, Andreas; Athanasula-Reppa, … - In: Business Development and Economic Governance in …, (pp. 369-382). 2022
Persistent link: https://www.econbiz.de/10013415100
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Systematic analysis of the current academic research on social media marketing
Klepek, Martin - In: Scientific Annals of Economics and Business 64 (2017), pp. 15-27
Persistent link: https://www.econbiz.de/10011866194
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Supply market uncertainty : exploring consequences and responses within sustainability transitions
Knight, Louise; Pfeiffer, Alexandra; Scott, James - In: Journal of purchasing and supply management 21 (2015) 3, pp. 167-177
Persistent link: https://www.econbiz.de/10011373068
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Vertical integration, exclusivity, and game sales performance in the US video game industry
Gil, Ricard; Warzynski, Frederic - In: The journal of law, economics, & organization 31 (2015), pp. 143-168
Persistent link: https://www.econbiz.de/10011569587
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Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020
Persistent link: https://www.econbiz.de/10012601622