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On the private and social desirability of mixed bundling in complementary markets with cost savings
Halmenschlager, Christine; Mantovani, Andrea - 2015
generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may … savings are sufficiently high. Finally, we highlight the parametric regions where the social and the private interests …
Persistent link: https://www.econbiz.de/10011713811
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On the Private and Social Desirability of Mixed Bundling in Complementary Markets with Cost Savings
Halmenschlager, Christine - 2015
generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may … savings are sufficiently high. Finally, we highlight the parametric regions where the social and the private interests …
Persistent link: https://www.econbiz.de/10013012289
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On the Private and Social Desirability of Mixed Bundling in Complementary Markets with Cost Savings
Halmenschlager, Christine - 2016
generates a cost savings effect. We confirm that mixed bundling is the dominant strategy for multiproduct firms, although it may … savings are sufficiently high. Finally, we highlight the parametric regions where the social and the private interests …
Persistent link: https://www.econbiz.de/10012997047
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan
Wuebker, Georg; Mahajan, Vijay - In: Optimal bundling : marketing strategies for improving …, (pp. 157-174). 1999
Persistent link: https://www.econbiz.de/10001425122
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Buyers' evaluations of mixed bundling strategies in price-promoted markets
Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999
Persistent link: https://www.econbiz.de/10001425129
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How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 209-235). 1999
Persistent link: https://www.econbiz.de/10001425131
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Evaluating multidimensional prices in the bundling context
Herrmann, Andreas; Wricke, Martin - In: Optimal bundling : marketing strategies for improving …, (pp. 237-251). 1999
Persistent link: https://www.econbiz.de/10001425135
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Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas; Huber, Frank; Higie Coulter, Robin - In: Optimal bundling : marketing strategies for improving …, (pp. 253-267). 1999
Persistent link: https://www.econbiz.de/10001425139
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Informationsökonomische Determinanten der Zahlungsbereitschaft bei Leistungsbündeln
Gizycki, Vittoria von - 1999
Persistent link: https://www.econbiz.de/10001397673