Narrow search
Showing 1 - 10 of 9,076
Cover Image
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Cover Image
Consumers' acceptability and rejection of food traceability systems, a French-German cross-comparison
Halawany, Rafia; Bauer, Caroline; Giraud, Georges; … - In: Innovation and system dynamics in food networks 2007 : …, (pp. 333-342). 2007
Persistent link: https://www.econbiz.de/10003713313
Cover Image
Market Orientation in Food and Agriculture
Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996
export markets: France, Germany, and the United Kingdom. The book is divided into three sections. The first explores the …
Persistent link: https://www.econbiz.de/10013522059
Cover Image
Market orientation in food and agriculture
Hartvig Larsen, Hanne; Koed Madsen, Tage; Baadsgaard, Allan - 1996
Persistent link: https://www.econbiz.de/10013531676
Cover Image
Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
Cover Image
International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries
Meierer, Markus - 2011
responses to those products. Adressing this issue, Markus Meierer analyzes firstly if consumers from Germany, France, Romania …
Persistent link: https://www.econbiz.de/10014015144
Cover Image
Consuming "European" : capturing homogeneity and heterogeneity in consumer culture of five European countries
Penz, Elfriede; Stöttinger, Barbara - In: European journal of international management : EJIM 9 (2015) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10011551274
Cover Image
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.; Grebitus, Carola - In: Journal of international food & agribusiness marketing 31 (2019) 4, pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Cover Image
The passive shopping stage : keeping in mind brand encounters
Micu, Anca C. - In: Cutting edge international research, (pp. 59-74). 2010
Persistent link: https://www.econbiz.de/10003985038