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Role of MNCs in changing preferences for food consumption in Russia under import substitution
Chernova, Veronica Yu.; Starostin, Vasily S.; … - In: European research studies 20 (2017) 4B, pp. 158-166
Persistent link: https://www.econbiz.de/10012219571
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Frozen food industry in India : a market study
Khatri, Rashmi - In: Global journal of business management : GJBM 7 (2013) 1, pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
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The relationship between marketing and brand equity : Salvador consumers perception of soft drinks
Jarquin, Karen Valessksca Rothschuh; Ladeira, Rodrigo; … - In: Journal of food products marketing : innovations in … 25 (2019) 7, pp. 734-753
Persistent link: https://www.econbiz.de/10012243621
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An empirical investigation of brand equity : a cross-country validation analysis
Vukasović, Tina - In: Journal of global marketing 29 (2016) 1/5, pp. 251-265
Persistent link: https://www.econbiz.de/10011654416
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Determinants of intentions to purchase unhealthy food and beverage options : a dual-process theoretical perspective
Sierra, Jeremy J.; Taute, Harry A.; Turri, Anna M. - In: Journal of food products marketing 21 (2015) 5, pp. 503-520
Persistent link: https://www.econbiz.de/10011432320
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Brand prestige and the mediating role of word of mouth in the fast food industry
Jalal Rajeh Hanaysha; Pech, Richard Jan - In: Global business review 19 (2018) 6, pp. 1494-1514
Persistent link: https://www.econbiz.de/10011982837
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Impact of negative quality inconsistency on brand loyalty : case of Croatian food market
Ferenčić, Martina; Wölfling, Ana - In: Economic and business review : EBR 17 (2015) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10011609666
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An empirical study on non-Muslim's packaged halal food manufacturers : Saudi Arabian consumers' purchase intention
Azam, Afshan - In: Journal of Islamic marketing : JIMA 7 (2016) 4, pp. 441-460
Persistent link: https://www.econbiz.de/10011640365
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Consumers' trust in food quality and willingness to pay more for national parks' brands : preliminary evidence from Italy
Temperini, Valerio; Limbu, Yam; Jayachandran, Chinnappa … - In: Journal of international food & agribusiness marketing … 29 (2017) 2, pp. 120-138
Persistent link: https://www.econbiz.de/10011800076
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Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina - In: Studies and scientific researches / Economics edition / … 24 (2016), pp. 66-76
Persistent link: https://www.econbiz.de/10011802266