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Formal models of consumer behavior : a conceptual overview
Bettman, James R.; Jones, J. Morgan - In: The journal of business : B 45 (1972) 4, pp. 544-562
Persistent link: https://www.econbiz.de/10001902394
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Are students real people
Cunningham, William Hughes; Anderson jr., W. Thomas; … - In: The journal of business : B 47 (1974) 3, pp. 399-409
Persistent link: https://www.econbiz.de/10002045131
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An analysis of response errors : a case study
Ito, Rikuma - In: The journal of business : B 36 (1963) 4, pp. 440-447
Persistent link: https://www.econbiz.de/10002057846
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Marketing research expenditures : a decision model
Bass, Frank M. - In: The journal of business : B 36 (1963) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10001879374
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A note on the accuracy of industrial forecasts of the profitability of new products and processes
Beardsley, George; Mansfield, Edwin - In: The journal of business : B 51 (1978) 1, pp. 127-135
Persistent link: https://www.econbiz.de/10001881953
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Consumer search, role enactment, and market efficiency
Bucklin, Louis P. - In: The journal of business : B 42 (1969) 4, pp. 416-438
Persistent link: https://www.econbiz.de/10001961314
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The search for the consumer innovator
Boone, Louis E. - In: The journal of business : B 43 (1970) 2, pp. 135-140
Persistent link: https://www.econbiz.de/10001938127
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The impact of sponsor identification and direct disclosure of respondent rights on the quantity and quality of mail survey data
Hawkins, Del I. - In: The journal of business : B 52 (1979) 4, pp. 577-590
Persistent link: https://www.econbiz.de/10002747042
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Validity of the product life cycle
Polli, Rolando; Cook, Victor - In: The journal of business : B 42 (1969) 4, pp. 385-400
Persistent link: https://www.econbiz.de/10002656704
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An experimental method for estimating demand
Pessemier, Edgar A. - In: The journal of business : B 33 (1960) 4, pp. 373-383
Persistent link: https://www.econbiz.de/10002637931