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Die Produktwahrnehmung und Qualitätsbeurteilung durch den Verbraucher
Wimmer, Frank - In: Qualität - die Herausforderung : Erfahrungen, Perspektiven, (pp. 503-523). 1987
Persistent link: https://www.econbiz.de/10003707622
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Meeting the challenge of competition and change : American Management Association ; AMA
1957
Persistent link: https://www.econbiz.de/10003557456
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A normative methodology for modeling consumer response to innovation
Hauser, John R.; Urban, Glen L. - In: Operations research 25 (1977) 4, pp. 579-619
Persistent link: https://www.econbiz.de/10003573137
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Profit maximizing perceptual positions: an integrated theory for the selection of product features and price
Hauser, John R.; Simmie, Patricia - In: Management science : journal of the Institute for … 27 (1981) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10003573143
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Consumer choice of qualities
Encarnación, José - 1986
Persistent link: https://www.econbiz.de/10003529966
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Functional form and utility : a review of consumer demand theory
Goldberger, Arthur Stanley - 1987
Persistent link: https://www.econbiz.de/10000742269
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Prace z zakresu ekonomiki konsumpcji
Mynarski, Stefan (revision) - 1987
Persistent link: https://www.econbiz.de/10001385109
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On the concept of consumption pattern
Grendal, Karen - In: Readings in Danish theory of marketing, (pp. 73-83). 1966
Persistent link: https://www.econbiz.de/10003563436