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New Product Forecasting : An Applied Approach
Kahn, Kenneth B. - 2014
Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development …-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links … forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step …
Persistent link: https://www.econbiz.de/10011834272
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The PDMA handbook of new product development
Kahn, Kenneth B. (ed.) - 2005 - 2. ed., completely rev. and updated
Persistent link: https://www.econbiz.de/10001902047
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New products : what separates the winners from the losers and what drives success
Cooper, Robert G. - In: The PDMA handbook of new product development, (pp. 3-28). 2005
Persistent link: https://www.econbiz.de/10003831443
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A new product's development strategy : formulation and implementation
Castellion, George - In: The PDMA handbook of new product development, (pp. 29-45). 2005
Persistent link: https://www.econbiz.de/10003831445
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New product portfolio planning and management
Patterson, Marvin L. - In: The PDMA handbook of new product development, (pp. 46-58). 2005
Persistent link: https://www.econbiz.de/10003831446
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Implementing product development
O'Connor, Paul - In: The PDMA handbook of new product development, (pp. 59-72). 2005
Persistent link: https://www.econbiz.de/10003831450
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Process ownership
Watson, W. M. - In: The PDMA handbook of new product development, (pp. 73-80). 2005
Persistent link: https://www.econbiz.de/10003831452
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The fuzzy front end for incremental, platform, and breakthrough products
Koen, Peter A. - In: The PDMA handbook of new product development, (pp. 81-91). 2005
Persistent link: https://www.econbiz.de/10003831454
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Managing product development project teams
Thamhain, Hans J. - In: The PDMA handbook of new product development, (pp. 127-143). 2005
Persistent link: https://www.econbiz.de/10003831461
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Influence and politics in product development
Markham, Stephen K.; Holahan, Patricia J. - In: The PDMA handbook of new product development, (pp. 144-157). 2005
Persistent link: https://www.econbiz.de/10003831463