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Visual aesthetics in store environment and its moderating role on consumer intention
Vieira, Valter Afonso - In: Journal of consumer behaviour : an international … 9 (2010) 5, pp. 364-380
Persistent link: https://www.econbiz.de/10008701454
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Einfluss von Design- und Betrachtermerkmalen auf die Wahrnehmung von Verpackungen
Lupold, Isabel - 2011 - 1. Aufl.
-- Wahrnehmung -- Nutzerforschung -- Verbraucherforschung -- Test -- Fragebogen …
Persistent link: https://www.econbiz.de/10009240951
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Geometry in the marketplace
Greenleaf, Eric A.; Raghubir, Priya - In: Visual marketing : from attention to action ; …, (pp. 113-142). 2008
Persistent link: https://www.econbiz.de/10009260342
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Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Clement, Jesper; Kristensen, Tore; Grønhaug, Kjell - In: Journal of retailing and consumer services 20 (2013) 2, pp. 234-239
Persistent link: https://www.econbiz.de/10009734248
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Product value importance and consumer preference for visual complexity and symmetry
Creusen, Mariëlle E. H.; Veryzer, Robert W.; … - In: European journal of marketing : EJM 44 (2010) 9/10, pp. 1437-1452
Persistent link: https://www.econbiz.de/10008661710
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Product experience
Schifferstein, Hendrik N. J. (ed.); Hekkert, Paul (ed.) - 2008 - 1. ed.
Inhalt: Produktgestaltung - Produktdesign - Wahrnehmnung - Produkt - Mensch - Interaktion - human-product interaction … - Nutzer - Nutzerforschung - Visuelle Wahrnehmung - Auditive Wahrnehmung - Hörsinn - Haptik - Geruchssinn - Geschmackssinn …
Persistent link: https://www.econbiz.de/10003539376
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Psychology of performance and preference: advantages, disadvantages, drivers and obstacles to the achievement of congruence
Moss, Gloria A. - In: The journal of brand management : an international journal 14 (2006/07) 4, pp. 343-358
Persistent link: https://www.econbiz.de/10003469712
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Duftwirkungen auf die Markenwahrnehmung : Ergebnisse einer empirischen Studie
Hehn, Patrick - 2005 - 1. Aufl
Persistent link: https://www.econbiz.de/10003298074
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On the visual appearance of objects
Nefs, Harold T. - In: Product experience, (pp. 11-39). 2008
Persistent link: https://www.econbiz.de/10003724567
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Taste, smell and chemesthesis in product experience
Cardello, Armand V.; Wise, Paul M. - In: Product experience, (pp. 91-131). 2008
Persistent link: https://www.econbiz.de/10003724571