Showing 1 - 10 of 28,676
decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …
Persistent link: https://www.econbiz.de/10010310664
Persistent link: https://www.econbiz.de/10011279478
relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of …
Persistent link: https://www.econbiz.de/10011279479
The fourth lecture in the CIPR guest lecture series was led by writing guru, Sarah McCartney. Aside from writing the LUSH Times, which is read by over one million people, Sarah has also pursued her own interests, launching her Yogateds company with her mother, as well as writing a book called...
Persistent link: https://www.econbiz.de/10009462221
This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …
Persistent link: https://www.econbiz.de/10009467003
Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …
Persistent link: https://www.econbiz.de/10009467120
Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …
Persistent link: https://www.econbiz.de/10009467873
Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …
Persistent link: https://www.econbiz.de/10009475228
situation of the freshwater aquaculture sector in the EIFAC region with particular focus on problems in marketing. The outcome … the marketing chain. The producers will remain at a disadvantage unless they develop better links through association or … cooperation. While the preparation and implementation of marketing plans is a responsibility of the industry, and must be financed …
Persistent link: https://www.econbiz.de/10011507201
children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing … regulatory frameworks. This study aims to provide a better understanding of online marketing to children and to inform effective …-app purchases. The study finds that online marketing practices have an impact on children, and that children have difficulties …
Persistent link: https://www.econbiz.de/10011998853