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A Qualitative Analysis of Sensory Experiences and Expectations in the European Organic Market: Findings from Italian and German Consumers

Asioli, Daniele; Canavari, Maurizio; Pignatti, Erika; … - International European Forum on Innovation and System … - 2012

pointed out that sensory attributes are important elements that should be taken into account in the marketing strategies by … heavy users. In both countries, one part of the organic consumers seem to appreciate sensory marketing activities whereas … another part apparently does not. For Italian consumers who appreciate sensory marketing, non-subjective as well as subjective …

Persistent link: https://www.econbiz.de/10011069703

Corporate Social Responsibility in the German Pork Industry: Relevance and Determinants

Heinen, Sarah; Hartmann, Monika - International European Forum on Innovation and System … - 2013

Due to manifold scandals meat production and processing has been in the spotlight of public concern over the last decades. CSR can safeguard an enterprise against risks following e.g. food safety, environmental or social incidences in a sector. To reap the full benefit of their CSR involvement...

Persistent link: https://www.econbiz.de/10011078191

Valuing Information on GM Foods in the Presence of Country-of-Origin Labels

Xie, Jing; Hyeyoung, Kim; House, Lisa - International European Forum on Innovation and System … - 2013

Information on production methods (genetic modification or organic production) and locations (country of origin) are commonly found on food package labels. Both pieces of information may be used as a proxy for food safety and quality by consumers. Our study investigates the interactive effects...

Persistent link: https://www.econbiz.de/10011078198

EU School Fruit Scheme: Strengthening Local Businesses

Höllmer, Jan-Paul; Hartmann, Monika - International European Forum on Innovation and System … - 2013

consumption of F&V among European school children. In addition, another objective of the program is to stabilize the fruit and vegetable market in the EU. The program varies between EU countries and with respect to some countries, e.g. Germany, even between the different federal states involved....

Persistent link: https://www.econbiz.de/10011078200

Science Meets Reality: Economic Efficiency, Markets, Institutions and Food Security

Pacheco de Carvalho, Bernardo - International European Forum on Innovation and System … - 2013

Food still is, and will continue to be, a basic issue at every day decision process in human behavior. Food consumption has been a problematic issue in human history and today is also recognized as a basic pilar for human health and welfare/quality of life. From a global problem up to the middle...

Persistent link: https://www.econbiz.de/10011078214

Food Cooperatives’ Innovations and System Dynamics in Local Food Networks

Katchova, Ani L.; Woods, Timothy A. - International European Forum on Innovation and System … - 2012

-ops as they are promoting and marketing local foods to their members/owners. Our findings show that food co-ops are much …

Persistent link: https://www.econbiz.de/10010914616

Transparency Solutions for Increasing Trust along the Food Chain

Sebok, Andras; Berczeli, Attila; Molnar, Adrienn; Van … - International European Forum on Innovation and System … - 2011

The concept of products having designated country of origin was investigated. It was established that a coherent approach can be developed by systematic organisation and structuring of the available information. A working definition was developed for identification of successful practices in...

Persistent link: https://www.econbiz.de/10010914909

Supply Chain Response to Institutional Markets’ Demand for Healthy and Sustainable Food Options

Abatekassa, Getachew - International European Forum on Innovation and System … - 2011

Institutional food buyers in the U.S. are increasingly demanding food products that are safe, traceable, healthier, local/regional, or sustainably produced and supplied. These markets consist of schools, universities, hospitals, charities, correction facilities, clubs and other similar...

Persistent link: https://www.econbiz.de/10010914910

Price Setting in Food SMEs: Which Role for Marketing Capability? An Empirical Analysis in Italy

Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia - International European Forum on Innovation and System … - 2011

their small dimension. In order to enhance their capability to decide the price, SMEs should focus mostly on marketing, as … price setting is a significant component of the marketing mix. This paper aims to evaluate the relationship between … marketing capability and price setting ability in traditional food SMEs, to outline the role to have well developed marketing …

Persistent link: https://www.econbiz.de/10010914913

Trust in the US‐EU Fruit and Vegetable Chain: Do US Exporters Understand EU Importers?

Ameseder, Christoph; House, Lisa; Haas, Rainer; … - International European Forum on Innovation and System … - 2010

Research on organizational and inter‐organizational trust has become an important field in management and marketing …

Persistent link: https://www.econbiz.de/10008853573