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Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82

Persistent link: https://www.econbiz.de/10009771549

Ideology for the 10 billion : introduction to globalization of marketing ideology

Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12

Persistent link: https://www.econbiz.de/10009771556

Marketing implications of consumer behavior

Nica, Elvira - In: Economics, management and financial markets 8 (2013) 1, pp. 124-129

Persistent link: https://www.econbiz.de/10009775900

Hershey's entry to the Australian market with a new brand : an accounting and marketing perspective

Kizil, Cevdet; Eddy, Valorie; Clary, Laura; Crowell, Katrina - In: Emerging markets journal : Emaj 3 (2013) 2, pp. 97-126

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Fashion creation and diffusion : the institution of marketing

Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860

Persistent link: https://www.econbiz.de/10009790972

Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society

Cătoiu, Iacob; Orzan, Mihai; Edu, Tudor - In: Journal of food products marketing 19 (2013) 2, pp. 93-109

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Macromarketing, the indispensable discipline : introduction the the special issue

Shultz, Clifford J.; Wilkie, William L. - In: Journal of macromarketing 41 (2021) 1, pp. 5-9

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Hope for a stronger discipline of marketing

Peterson, Mark; Park, Heejung - In: Journal of global scholars of marketing science : … 31 (2021) 2, pp. 162-177

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Revolutionised technologies for marketing : theoretical review with focus on artificial intelligence

Peyravi, Bahman; Nekrošienė, Julija; Lobanova, Liudmila - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 827-834

revolution and digital marketing have created a shrinking force on mass media advertising. They have formed the backbone of … personalisation, marketing automation, neuromarketing, viral marketing, voice recognition, and conversion optimisation, and thus …, Artificial Intelligence (AI) has risen as the phenomenon in marketing activities. Theoretical analysis of relevant researches on …

Persistent link: https://www.econbiz.de/10012503258

Some considerations regarding the new trends in marketing approaches

Diaconescu, Mihai - In: The Romanian economic journal : REJ 23 (2020) 77, pp. 2-10

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