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Field-capital theory and its implications for marketing
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 200-222
Persistent link: https://www.econbiz.de/10003949209
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Gender differences in supermarket choice : an expositional analysis in the presence of ignorance using CaRBS
Beynon, Malcom J.; Moutinho, Luiz; Veloutsou, Cleopatra - In: European journal of marketing : EJM 44 (2010) 1/2, pp. 267-290
Persistent link: https://www.econbiz.de/10003949224
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Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C. - In: European journal of marketing : EJM 44 (2010) 6, pp. 730-747
Persistent link: https://www.econbiz.de/10003989123
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How price image dimensions influence shopping intentions for different store formats
Zielke, Stephan - In: European journal of marketing : EJM 44 (2010) 6, pp. 748-770
Persistent link: https://www.econbiz.de/10003989125
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Consumer cynicism: antecedents and consequences
Chylinski, Matthew; Chu, Anna - In: European journal of marketing : EJM 44 (2010) 6, pp. 796-837
Persistent link: https://www.econbiz.de/10003989144
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The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859
Persistent link: https://www.econbiz.de/10003989148
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Alternative explanations of online repurchasing behavioral intentions : a comparison study of Korean and UK young customers
Ha, Hong-youl; Muthaly, Siva K.; Akamavi, Raphae͏̈l K. - In: European journal of marketing : EJM 44 (2010) 6, pp. 874-904
Persistent link: https://www.econbiz.de/10003989156
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Mobile phone choice : technology versus marketing ; the brand effect in the Italian market
Petruzzellis, Luca - In: European journal of marketing : EJM 44 (2010) 5, pp. 610-634
Persistent link: https://www.econbiz.de/10003990979
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Consumer responses to brand extensions: a comprehensive model
Martínez, Eva; Pina, José M. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1182-1205
Persistent link: https://www.econbiz.de/10008650633
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The role of satisfaction, norms and conflict in families' eating behaviour
Olsen, Svein O.; Grunert, Klaus G. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1165-1181
Persistent link: https://www.econbiz.de/10008650634