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Critical success factors in e-marketing adoption and implementation among the fast-moving consumer goods retailers in Zimbabwe
Masengu, Reason; Prinsloo, JJ; Pelser, Theuns - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10013502490
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Methodology for Digital Transformation : Implementation Path and Data Platform
Ma, Xiaodong - 2023
Part I: Why do you implement digital transformation? -- Chapter 1: The Significance of Digital Transformation -- Chapter 2: 3 Ways of Digital Disruptions to Traditional Industries -- Part II: When do you implement digital transformation? -- Chapter 3: New-born Species of Digitalization --...
Persistent link: https://www.econbiz.de/10013555453
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Mobile marketing for dummies
Becker, Michael; Arnold, John - 2010
Persistent link: https://www.econbiz.de/10008728176
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Professional blogging for dummies
Getgood, Susan - 2010
Persistent link: https://www.econbiz.de/10004960445
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Advertising recall as a measure of advertising effect : 2 papers
1989
Persistent link: https://www.econbiz.de/10000778466
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Electronic marketing and the consumer
Peterson, Robert Allen (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000626728
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Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M. - 1966
Persistent link: https://www.econbiz.de/10000575188
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Promoting restaurants using social networks : still a lot of room for improvement
Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618
Persistent link: https://www.econbiz.de/10011430476
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Social media engagement : a construct of positively and negatively valenced engagement behaviours
Dolan, Rebecca; Conduit, Jodie; Fahy, John - In: Customer engagement : contemporary issues and challenges, (pp. 102-123). 2016
Persistent link: https://www.econbiz.de/10011430600