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~subject:"Werbewirkung"
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Werbewirkung
Sales promotion
1,903
Verkaufsförderung
1,901
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822
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822
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426
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307
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Journal of promotion management : JPM
9
Journal of business research : JBR
8
International journal of economic issues : IJEI
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing letters : a journal of research in marketing
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Series: Management know-how / M
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
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Acta Universitatis Danubius / Oeconomica
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1
American journal of agricultural economics
1
Applied economics
1
Asia Pacific journal of marketing and logistics
1
Australian journal of management
1
Company and customer relations
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1
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1
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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ECONIS (ZBW)
178
USB Cologne (EcoSocSci)
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1
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
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2
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
3
Cooperative advertising models of trade promotion in channels of distribution
Blair, Charles
;
Cao, Zhenzong
;
Monahan, George E.
-
1998
Persistent link: https://www.econbiz.de/10000994546
Saved in:
4
Promotion : Persuasive communication in marketing
Tillman, Rollie
;
Kirkpatrick, Charles Atkinson
-
1968
Persistent link: https://www.econbiz.de/10000568028
Saved in:
5
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
6
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
7
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
8
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
9
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
10
The effect of advertising and in-store promotions on the demand for chocolate
Patalinghug, Jason C.
- In:
International journal of economics and finance
7
(
2015
)
10
,
pp. 56-65
Persistent link: https://www.econbiz.de/10011376064
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