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Beispielhafte Verkaufsförderun...
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Sales promotion
91
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91
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Franses, Philip Hans
4
Chandon, Pierre
3
Kind, Hans Jarle
3
Paap, Richard
3
Van den Poel, Dirk
3
Villas-Boas, Sofia
3
Wets, Geert
3
Babutsidze, Zakaria
2
Bauer, Hans H.
2
Bradlow, Eric
2
Dave, Dhaval
2
Deutsch, Wilhelm
2
Fok, Dennis
2
Foros, Øystein
2
Görtz, Gunnar
2
Horváth, Csilla
2
Hutchinson, J. W.
2
Inderst, Roman
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Kaiser, Harry M.
2
Loginova, Oksana
2
Perloff, Jeffrey M.
2
Vikander, Nick
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Young, Scott
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Zeng, Chenhang
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1
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Baun, Dorothea
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1
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Working paper / National Bureau of Economic Research, Inc.
9
Faculty & research / Insead : working paper series
6
ERIM report series research in management
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
CUDARE working paper series
3
Arbeitspapier / Institut für Marketing, Universität Mannheim
2
CESifo working papers
2
Discussion papers / Department of Economics, University of Copenhagen
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
NICPRE / National Institute for Commodity Promotion Research and Evaluation
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
SFB 649 discussion paper
2
Series: Management know-how / M
2
Working paper series / Department of Economics, University of Missouri-Columbia
2
Working papers / Harvard Business School, Division of Research
2
Agrarökonomische Diskussionsbeiträge
1
Arbeitsberichte aus der vTI-Agrarökonomie / VTI, Johann Heinrich von Thünen-Institut, Bundesforschungsinstitut für Ländliche Räume, Wald und Fischerei
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
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1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Beiträge der Fachhochschule für Wirtschaft
1
Birkbeck working papers in economics and finance : BWPEF
1
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1
CPB discussion paper
1
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1
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1
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1
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1
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1
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1
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1
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
97
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1
BSE and generic promotion of beef : an analysis for "quality from Bavaria"
Herrmann, Roland
;
Krischik-Bautz, Stephanie
;
Thompson, …
-
2000
Persistent link: https://www.econbiz.de/10001550380
Saved in:
2
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
3
Hedonic and utilitarian consumer benefits of sales promotions
Chandon, Pierre
;
Wansink, Brian
;
Laurent, Gilles
-
1999
Persistent link: https://www.econbiz.de/10001412778
Saved in:
4
Commodity promotion programs in the United States
VandeKamp, Philip
;
Kaiser, Harry M.
-
1999
Persistent link: https://www.econbiz.de/10001391463
Saved in:
5
Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
Saved in:
6
The more the better? : Arousing merchandising concepts and in-store buying behavior
Gröppel-Klein, Andrea
;
Baun, Dorothea
-
2002
Persistent link: https://www.econbiz.de/10001684616
Saved in:
7
The price of launching a new product : empirical evidence on factors affecting the relative magnitude of slotting allowances
Rao, Akshay R.
;
Mahi, Humaira
-
2001
Persistent link: https://www.econbiz.de/10001660110
Saved in:
8
Should you set up your own sales force or should you outsource it? : Pitfalls in the standard analysis
Ross, William T.
;
Dalsace, Frédéric
;
Anderson, Erin
-
2004
Persistent link: https://www.econbiz.de/10002115442
Saved in:
9
Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions
Wilhelm, Anette
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002114706
Saved in:
10
A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
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