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City shoppers and urban identification : observatios on the social psychology of city life
Stone, Gregory P. - In: Marketing models : Quantitative and behavioral, (pp. 225-239). 1968
Persistent link: https://www.econbiz.de/10003688026
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Induced moods and attitudes toward products
Axelrod, Joel N. - In: Marketing models : Quantitative and behavioral, (pp. 212-222). 1968
Persistent link: https://www.econbiz.de/10003477454
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The two-step flow of communication : an up-to-date report of an hypothesis
Katz, Elihu - In: Marketing models : Quantitative and behavioral, (pp. 80-99). 1968
Persistent link: https://www.econbiz.de/10003595811
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Family life cycle as an independent variable
Lansing, John B.; Kish, Leslie - In: Marketing models : Quantitative and behavioral, (pp. 256-268). 1968
Persistent link: https://www.econbiz.de/10003602061
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The analysis of consumer actions
Kornhauser, Arthur; Lazarsfeld, Paul F. - In: Marketing models : Quantitative and behavioral, (pp. 13-26). 1968
Persistent link: https://www.econbiz.de/10003606841
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Probabilistic models of consumer buying behavior
Kuehn, Alfred A.; Day, Ralph L. - In: Marketing models : Quantitative and behavioral, (pp. 51-62). 1968
Persistent link: https://www.econbiz.de/10003523302