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Service quality and management
Kunst, Paul (contributor) - 1999
Persistent link: https://www.econbiz.de/10004557806
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Service Asia : how the tigers can keep their stripes
Tocquer, Gérard; Cudennec, Chan - 1998
Persistent link: https://www.econbiz.de/10004557821
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Sources and dimensions of trust in service relationships
Johnson, Devon S.; Grayson, Kent - 1998
Persistent link: https://www.econbiz.de/10004564187
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The service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value
Heskett, James L.; Sasser, William Earl; Schlesinger, … - 1997
Persistent link: https://www.econbiz.de/10004332225
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Handbuch Dienstleistungs-Marketing
Meyer, Anton (contributor)
Persistent link: https://www.econbiz.de/10004332253
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Contemporary services marketing management : a reader
Gabbott, Mark (contributor) - 1997
Persistent link: https://www.econbiz.de/10004336054
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The marketing of services : a total approach to achieving competitive advantage
Irons, Ken - 1997
Persistent link: https://www.econbiz.de/10004337395
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Special issue: Service marketing
Bitner, Mary Jo (contributor)
Persistent link: https://www.econbiz.de/10004338155
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Perspektiven des Dienstleistungsmarketing : Ansatzpunkte für Forschung und Praxis
Engelhardt, Werner Hans (contributor) - 1998
Persistent link: https://www.econbiz.de/10004342901
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Selling the invisible : a field guide to modern marketing
Beckwith, Harry - 1997 - 1. print.
Persistent link: https://www.econbiz.de/10004343015